About Our Firm
Founded in 2023, Praxis Rock Advisors emerged with a vision to revolutionize financial services by leveraging cutting-edge technologies. Our unique fusion of investment, technology, and banking expertise allows us to provide custom solutions, freeing our clients to focus on their core operations. Outpacing the capabilities of traditional systems and partners, such as buy-side advisors, brokers, banks, and placement agents, we empower our clients to achieve superior results while greatly enhancing their productivity. By providing cost-effective, high-impact solutions, we ensure significant ROI, positioning Praxis Rock Advisors as the partner of choice for businesses seeking to elevate their operations and investment outcomes substantially.
Our Mission
At Praxis Rock Advisors, our mission is to revolutionize investment and fundraising practices for our clients by leveraging cutting-edge technologies and data-driven insights. We strive to maximize proprietary deal flow and fundraising success for our clients through our tailored, innovative solutions that streamline operations and foster stronger relationships. With a foundation built on over 20 years of industry experience, our dedication lies in transforming the way our clients navigate the complex and competitive investment landscape.
Our Founder & CEO
Jeff has over 20 years experience as a principal investor, entrepreneur, and investment banker.
Jeff A. Baehr
Founder & CEO
In 2023, Jeff established Praxis Rock Advisors with the objective of helping funds and corporates in adopting the sophisticated technologies that have been integral to his successful career. Concurrently, he holds the position of Founder and CEO at RueOne Investments, an innovative independent private equity sponsor.
With over 20 years of experience as a principal investor, entrepreneur, and investment banker, Jeff has been involved in more than 50 transactions across multiple industries. He and his team have raised over $500 million for various funds and companies including his own. Jeff has effectively used technology throughout his career including managing a quantitative hedge fund, sourcing proprietary platforms & add-ons, successfully raising capital for funds and corporates, and helping his portfolio companies sell products and services.
In 2016, Jeff founded RueOne, a private equity sponsor transforming how family offices and institutional LPs access direct/co-investments. Before RueOne, he established Empiric Asset Management, a market-neutral hedge fund that outperformed indices and raised over $150 million in capital. Jeff started his career at The Carlyle Group, later taking on roles at Deutsche Bank, The World Bank, and ARIS Capital Management. His career reflects his deep understanding of finance, investment strategies, fundraising and the role of technology in the finance industry.
Stephen Frangione
Managing Director
Stephen Frangione heads the healthcare practice for Praxis Rock Advisors. He is an accomplished financial professional with over 25 years in institutional capital markets.
Concurrent to his role at Praxis Rock, Stephen is a partner and COO of RueOne Investments. He guides the firm's investment strategies, advisory & consulting services, and has attracted significant capital for emerging growth healthcare companies.
Prior to joining RueOne, Stephen held the position of Managing Director at the Royal Bank of Scotland for six years. During his tenure, he developed and led the U.S. Investor Products and Equity Derivatives division, managing a group of 20 derivative professionals. He facilitated significant capital raises for global corporates, generated investment P&L, and managed relationships with large sophisticated institutional investors.
Stephen also previously worked at Bank of America Securities, LLC in a similar capacity, with emphasis on debt/equity cross-asset solutions for corporates and investors. During his nine years as a Senior Vice President at J.P. Morgan Securities, Inc., he managed the equity-linked and convertible securities business.
Stephen started his career as a consultant at Coopers & Lybrand, honing his strategic skills. He holds an MBA from Northwestern University’s Kellogg School of Management and a BA in Economics from Amherst College. Further adding to his credentials, he holds the FINRA Series 7, 63, 9, 10, and 24 designations.
Stephen's track record in both the financial and healthcare sectors showcases his overall commitment to helping companies of all sizes secure valuable capital needed for growth.
Genine Fallon
Managing Director
Genine Fallon brings more than two decades of experience in investor relations, capital formation, and strategic communications to her role as Managing Director at Praxis Rock Advisors. With a proven track record in scaling investor engagement strategies across private equity, venture capital, and high-growth platforms, she specializes in building trust-based relationships that convert interest into meaningful capital commitments.
Throughout her career, Genine has worked alongside founders, fund managers, and CEOs to craft compelling narratives, position differentiated investment theses, and drive capital-raising outcomes. She has led investor relations functions at both emerging and established firms, applying her deep understanding of market psychology, messaging strategy, and stakeholder alignment to increase conversion and accelerate fundraising momentum.
Known for her ability to bridge the gap between complex financial strategies and clear, human-centered storytelling, Genine ensures every engagement- whether through content, events, or direct investor outreach - serves as a catalyst for long-term partnership. Her approach blends modern IR best practices with an intuitive understanding of what today’s investors expect from the funds and firms they back.
Genine holds advisory roles with organizations supporting veteran entrepreneurship and leadership, and is a contributing member of the Forbes Communications Council. She splits her time between Florida and Ohio with her twin boys, and their two mini golden doodles.